John Smeaton, national director of the Society for the Protection of Unborn Children (SPUC), said: "The ASA's proposal threatens to further commercialise the killing of unborn children. It would completely disregard the adverse effect of abortion on women's health. Agencies with a financial interest in abortion will be in a position to buy expensive broadcast advertising, whereas groups which provide objective information about abortion and its impact on women's health will be unlikely to afford to advertise.
"We note the proposed requirement that any group advertising counselling services for pregnant women must make clear if the group does not refer women for abortion. We will be scrutinising the ASA's proposals closely for any similar signs of potential discrimination against pro-life groups. The ASA already demonstrated a bias against pro-life groups when it attempted to ban advertisements which stated correctly that morning-after pills may cause early abortions.
"We are also concerned about the proposal to allow advertisements on television for condoms before the 9pm watershed. Such a move would only serve to sexualise young people, and the resulting promiscuity would lead to more abortions, more teenage pregnancies and more sexually transmitted infections."